Profile

Mr. Muhammad Zubair Tariq is currently enrolled in PhD in Business Administration (Marketing) at SEM, Southwest Jiaotong University, China (On Study Leave). Previously he has done MS in Management Sciences (Marketing) from Riphah International University, Islamabad, Pakistan, and MBA (Marketing) from IBMS-University of Agriculture, Faisalabad, Pakistan.
He has teaching and research experience of more than 10 years at MFK Noon Business School, University of Sargodha, Pakistan, and previously he has also served at Telenor Pakistan as a Management Trainee Officer (MTO) in the Commercial Division (Sales and Distribution).

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Education

Year Degree Board / University
2026 PhD in Business Administration (Marketing) -- (Doctorate Degree) SEM, Southwest Jiaotong University, China
2016 MS Management Sciences (Marketing) -- (Master/ MS (18 Years) Degree) Riphah International University, Islamabad, Pakistan
2012 MBA (Marketing) -- (Bachelor (16 Years) Degree) IBMS-University of Agriculture, Faisalabad, Pakistan
2010 B.Com -- (Bachelor (14 Years) Degree) University of the Punjab, Lahore, Pakistan
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Experience

From To Post Held Organization
2013 2013 MTO Commercial Division (Sales and Distribution) Telenor Pakistan
2013 Continue Lecturer Business Administration (Marketing) Malik Firoz Khan Noon Business School, University of Sargodha, Sargodha, Pakistan
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Research Interests

Artificial Intelligence based Marketing
Anthropomorphism in Marketing
Consumer Emotional Intelligence
Green Marketing

Publications

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Projects

Type Sub-type Title From To Role
Academics Competitive/basic Research How Digitalization Empowers Firms' Ambidexterity 1970 1970 Group
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