Conference

Sargodha, November 14, 2024, The second International Conference on Sustainable Business Development (ICSB 2024) Kicks Off at the University of Sargodha. The Two day International conference organized by the Malik Feroz Khan Noon Business School aims to discuss contemporary challenges and solutions for promoting sustainability in business practices.

The opening ceremony was graced by Prof. Dr. Saeed Akbar, University of Bradford School of Management UK, along with Vice Chancellor UoS, Prof. Dr. Qaisar Abbas, Pro-Vice Chancellor UoS, Prof. Dr. Mian Ghulam Yasin, Prof. Roman Matousek Queen Mary University of London, Prof. Zaleha Othman University Utara Malaysia, Dean Faculty of Social Science, Prof. Dr. Masood Sarwar Awan, Prof. Dr. Irfan Shahzad, Director MFKNBS, academicians, researchers and scholars from across the country and beyond.

Prof. Dr. Saeed Akbar emphasized the critical importance of sustainability for Pakistan, covering climate change impacts, community engagement, and key initiatives for a greener future. Addressing challenges and opportunities, he underscored Pakistan's commitment to sustainable growth amid global environmental pressures.

Prof. Dr. Qaisar Abbas highlighted the role of academia and research in shaping policies that promote sustainable practices, urging collaboration between universities, industries, and governments to create a lasting impact on the environment and society.

Prof. Dr. Mian Ghulam Yasin underscored the need for innovation in sustainable business practices. He spoke about the university’s commitment to producing graduates who are equipped with the knowledge and skills to lead in the field of sustainability.

Prof. Dr. Masood Sarwar Awan discussed how businesses can adopt sustainable financial practices and the role of financial innovation in supporting environmental goals.

Prof. Dr. Irfan Shahzad highlighted the impact of digital transformation on improving business processes, reducing waste, and fostering environmental responsibility.