Faculty Profile




CONTACT

Business Administration(SCB),
University of Sargodha,
Sargodha

Phone: +92 0453 9200070

Email: [email protected]



Mr. Muhammad Zubair Tariq
Mr. Muhammad Zubair Tariq | University of Sargodha
Lecturer

RESEARCH INTERESTS
  • Green Marketing
  • Consumer Emotional Intelligence
  • Store Brands
  • Digital Marketing

PUBLICATIONS
  • Impact of Consumer Emotional Intelligence on Life Satisfaction with Mediating Role of Impulsive Buying, Publication to Marketing Letters, (2019)
  • Impact of Green Advertisement and Green Brand Awareness on Green Satisfaction with Mediating Effect of Buying Behaviour, Journal of Managerial Sciences, Vol. 8(2014)