Faculty Profile




CONTACT

Business Administration,
University of Sargodha,
Sargodha

Phone: 048-9230811-15 Ext.378

Email: [email protected]



Mr. Muhammad Hamid
Mr. Muhammad Hamid | University of Sargodha
Lecturer

Muhammad Hamid has done M.Phil (Management Sciences) from University of Lahore, Lahore, Pakistan. Previously, he Served as Visiting Lecturer, Department of Economics University of Sargodha, Pakistan from Sep. to Feb. 2011.

RESEARCH INTERESTS
  • Consumer Behavior
  • Sales Behavior
  • Brand Management
  • Green Marketing

PUBLICATIONS
  • Impact of Website Design and Perceived Risk, Internet Trust on the Consumer Purchase Intention, IIJSR Journal, Vol. 2 (2017)
  • Influence of Advertising, Parent Power.Enviornment and Kids Buying Behavior on Pester Power, Global Journal of Research in Business & Management, Vol. 6 (2016)
  • Antecedent of Brand Loyalty in Garments Industry of Pakistan, International Journal of Research in Management and Business, Vol. 2 (2017)