Faculty Profile
Mr. Asad Abbas Jaffari
Lecturer
Mr. Asad Abbas Jaffari has done M.Phil in Business Administration from National University of Modern Languages, Islamabad, Pakistan.Previously, he Served as Lecturer of Commerce BPS-18 , Punjab College of Information Technology, Sargodha, Pakistan.
RESEARCH INTERESTS
- Leadership
- Impulsive Buying Behavior
- Political Marketing
- Sales Force Management
PUBLICATIONS
- Impact of Organizational Commitment on Intention to Leave: An Empirical Study of the Faculty Members Working in Public Sector Universities of Pakistan, International SAMANM Journal of Marketing and Management, (2015).
- Leadership Styles and Employees’ Job Satisfaction: a Case from the Private Banking Sector of Pakistan, Journal of Asian Business Strategy, (2014).